It was in the news recently that 7 percent of Americans
think chocolate milk comes from brown cows.
Really?
According to The Washington Post, the Innovation
Center of U.S. Dairy did a survey of adults, mind you, and came up with those
numbers. I kind of think they surveyed a bunch of smart aleck millennials who
thought they were being cute when they answered the survey. But the Post is
taking the results of the survey seriously and it is putting out there that
Americans are basically illiterate about where their food comes from.
According to The
Washington Post: “At the end of the day, it’s an exposure issue,” said Cecily
Upton, co-founder of the nonprofit FoodCorps, which brings agricultural and
nutrition education into elementary schools. “Right now, we’re conditioned to
think that if you need food, you go to the store. Nothing in our educational
framework teaches kids where food comes from before that point.”
So, somewhere out
there are people who really think baby carrots are carrots that have not
reached their maturity. They’re really full grown carrots that have been cut and
packaged and sold at a higher price than regular carrots. Perhaps somewhere out
there are groups of people organizing a march to save the baby carrots from an
untimely salad.
I don’t know if
anyone has done a study on it, but I have to wonder where kids think chicken
fingers come from. Or nuggets. The Washington Post said that many people don’t
realize hamburger comes from cows. And many people don’t realize that not only
is milk white and comes from cows of all colors, but it also is the starting
point for ice cream, yogurt and cheese.
Rural residents seem
to know more about where their food comes from because they’re not that many
steps removed from it. But, According to the Washington Post, when one team of
researchers interviewed fourth-, fifth- and sixth-graders at an urban
California school, they found
that more than half of them didn’t know pickles were cucumbers, or that onions
and lettuce were plants.
What does this say
about society in general? If we don’t know something as basic as where French
fries come from, how close to doom are we really? Are we so accustomed to
chemicals in soft drinks that we just accept they’re everywhere and just
blindly eat what comes from the drive-through? Are we really that stupid to
think chocolate milk comes from brown cows? Maybe only 7 percent of the adults
think so, but that’s still a lot of people.
Nutritionists and
food-system reformers say these basic lessons about the origin of food are critical
to raising kids who know how to eat healthfully — an important aid to tackling
heart disease and obesity.
Meanwhile, farm
groups argue the lack of basic food knowledge can lead to poor policy
decisions.
A 2012 white paper
from the National Institute for Animal Agriculture blamed consumers for what it
considers bad farm regulations, the Post reported: “One factor driving today’s
regulatory environment ... is pressure applied by consumers, the authors wrote.
“Unfortunately, a majority of today’s consumers are at least three generations
removed from agriculture, are not literate about where food comes from and how
it is produced.”
I bet they don’t know
where Bacon Bits come from either.

